DOUBARA
By Dewars
“We chose backgammon because it really cuts across all demographics. Everybody plays backgammon in Lebanon, that’s the beauty of it, and Dewar’s is a brand for everyone,” says Ramy Karim, customer marketing manager at Bacardi Limited Levant.
The client wanted to raise a new campaign that reflects the authentic vibes of Lebanon.
During Horeca 2019, The concept has been revealed.
I chose to create in the indoor exhibition a real lebanese space, teleporting the visitors to an old typical house. The stand design stimulated the memories of the people, emphasising the beautiful old time, the previous generations, and the typical lebanese architecture.
These different components helped in raising the brand's campaign and invite people so sit in the space, play and enjoy their drinks.
Concept & Design
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Execution
